RIO DE JANEIRO (BDCi) – After the turnout of U.S. soccer fans for June and July’s 2014 World Cup in Brazil, the country is shifting its ads for the upcoming Olympic Games to try and attract more Americans to the event.
The host country has begun to direct its $52 million advertising budget toward the American market, centered around the theme of “Brazil Sensational.”
1.04 million visitors came to Brazil during the month-long soccer event and U.S. citizens made up just over 10 percent of that, making the U.S. the second-biggest source of foreign fans after Argentina.
Though the U.S. was eliminated on July 1 by Belgium, supporters spent an average of 15 days in Brazil, two days more than the average visitor.
After having spent roughly $11 billion on the World Cup, Brazil plans to dish out another 36.7 billion reáis to prepare for the 2016 Olympics in Rio de Janeiro.